Make maximum use of Africa’s rapidly changing media environment


Media training across Africa

Areas of Expertise



Today, it is not possible to avoid the media. More importantly, it makes no sense to try to do so. Companies and governments are under scrutiny like never before. Rumours can go viral before the subjects are even aware of what is being said.

broadcast interviews 

A positive media report is much more credible than advertising.CMR’s training helps even the most reticent representatives handle the media with ease and confidence. We train spokespeople and senior executives how to get their golden sound bite into key broadcasts. CMR training enables organizations and individuals to exploit the media and public speaking opportunities, build brand and reputation.

Crisis communications

You must have a strategy for dealing with that or risk enormous, sometimes fatal, reputational damage. However, at the same time the opportunity to communicate your own message — both to broad and highly segmented audiences — has never been greater.


Listening to news programs, informative lectures and personal talks has never been so popular. Learn how your organisation can harness the power of the podcast.

social media

The internet, software, and technology are so pervasive that we can’t remember having ever lived without them. They make our lives simpler, but how can you stay ahead and reach new audiences via platforms like Twitter, Facebook and LinkedIn.

Panel moderation  

Our experts are regularly invited to international conferences to moderate panel discussions, organize press events and act as MC during dinner symposiums.